Health and Wellness Startup

About the Client

A prominent health and wellness startup company that provides a one-stop solution for their consumers’ fitness goals. They innovate social fitness, health, and wellness offerings along with specific sports training technology using their mobile platform. The client was looking for a trusted product engineering partner to build out an user intuitive, scalable and robust mobile platform and infrastructure for their growing user base

Requirement

Scalability & Performance: Build an architecture that supports rapid user growth without compromising performance.
User Experience & Intuitiveness: Design a seamless, engaging, and interactive mobile experience.
Seamless Payments: Integrate Stripe to handle secure transactions for premium services and in-app purchases.
Real-Time Social Fitness Features: Enable user engagement through live updates, activity streams, and interactive content using Getstream.

Solution

Scalable Mobile Platform Development:
- Built a native iOS application using Swift, ensuring high performance and a seamless user experience.
- Designed a microservices-based backend architecture using Ruby on Rails, allowing modular scalability and better load distribution.
- Deployed the infrastructure on AWS, leveraging auto-scaling capabilities to manage traffic spikes effectively.
Real-Time Social & Fitness Engagement Features :
Integrated Getstream to provide:
- Live activity feeds (e.g., workout updates, fitness challenges, user interactions).
- Community engagement features, allowing users to share progress and achievements.
- Custom ranking and leaderboard systems to enhance user motivation.
Secure & Seamless Payment Integration:
Integrated Stripe for secure transactions, enabling:
- Subscription management for premium fitness programs.
- One-time in-app purchases for personalized coaching and exclusive content.
- Fraud protection and PCI-compliant payment processing.
Optimized Performance & User Experience
- AWS-powered infrastructure ensured high availability and 99.9% uptime.
- Database optimization for faster query execution, improving app responsiveness.
- Implemented background processing for asynchronous task execution, ensuring real-time updates without affecting app speed.

Benefits

Scalable & High-Performance Platform
- Successfully built a mobile app capable of supporting 100,000+ concurrent users without performance degradation.
- AWS auto-scaling ensured 99.9% uptime even during peak traffic hours.
Enhanced User Engagement
- Real-time social features increased user interaction rates by 35%, leading to higher retention and in-app engagement.
Secure & Seamless Payment Processing:
- Stripe integration enabled secure transactions, with subscription adoption increasing by 40% within the first six months.
Optimized User Experience
- Mobile app load times reduced by 50%, leading to a smoother and more enjoyable user experience.
- Average session duration increased by 20%, indicating higher user engagement.